How to create a custom email address
Small business owners know that first impressions really matter. The first tasks they are likely to complete when setting up their business are creating a logo and setting up a website. An important step in the process is creating a custom email address. There’s nothing wrong with emails that come from a Gmail account, but […]
Tips for using animations on your website
Many modern websites use animations to make the web page more visually appealing and eye-catching. Animations can be used to draw the reader’s’ attention to something or to highlight a certain feature of the page. They can even be used to add visual flair and movement, but be careful not to overuse animations. Animations on […]
Build an archive of evergreen content
You need to invest time and budget into content marketing and one of the most efficient ways to get maximum results is to produce evergreen content. This is content that is timeless – it is not event-based and does not ‘expire’ or become old news. Content marketing can be an expensive process if you’re not […]
A one-page website might be better for your business
One-page websites are a growing trend thanks to their usability and mobile-friendly interfaces. They are sites that present all of the content on one scrolling page, rather than having tabs and various pages for different sections of the site. The advantage of a one-page site is that you only have one landing page and all […]
SEO tactics that may penalise your site
The world of search engine optimisation (SEO) seems daunting and complicated. This often causes website owners, marketers and content producers to take shortcuts. The easiest ways to get higher rankings and more traffic can sometimes also get your site penalised and blacklisted by Google. Sometimes websites use SEO techniques that achieve quick results but break […]
The seven principles of design for websites
Like all art forms, good design relies on a few basic principles. Elements such as colour, space and composition play an important role in design and can evoke various reactions from the audience. Good design does not always have to stick to all of the principles, but utilising them is a sure way to create […]
Create a landing page that converts customers
If your business depends on online sales, it doesn’t matter how much traffic you can direct to your website if the visitors don’t convert. Whether you have extensive backlinks on other sites, an effective social media network or a paid partnership and advertising campaign, if your visitors don’t like what they see on the landing […]
Free ways to get social media followers to your website
Social media is a key driver of traffic to websites – sometimes contributing the largest portion of visitors for businesses. However, many companies rely on sponsored posts and paid ads to reach a wider audience on social media. There are ways to boost your traffic from social media without having to pay Facebook, or any […]
Why short URLs are better for SEO
Website owners and content marketers know that having a short URL is better for SEO. You should be customising all your URLs when you upload content to your site so that you don’t have long, complicated strings of random numbers and letters. It’s better to use a few keywords as the URL for a specific […]
When to use different file types for images
Most people know that different file types exist for images, but have no idea why or how they differ. They only understand and use JPEG for all their needs, but sometimes this is not the right file type for a job. Understanding the different file types is important for web owners as they can improve […]