Build an archive of evergreen content

You need to invest time and budget into content marketing and one of the most efficient ways to get maximum results is to produce evergreen content. This is content that is timeless – it is not event-based and does not ‘expire’ or become old news. Content marketing can be an expensive process if you’re not […]

Free ways to get social media followers to your website

Social media is a key driver of traffic to websites – sometimes contributing the largest portion of visitors for businesses. However, many companies rely on sponsored posts and paid ads to reach a wider audience on social media. There are ways to boost your traffic from social media without having to pay Facebook, or any […]

Alternative ways to drive traffic to your site

Search engine optimisation (SEO) is the main way to drive traffic to your site – or is it? Google processes over 66 000 searches every second, so optimising your website for search engines is a must, but it’s not the only way to drive traffic to your site. Depending on the nature of your business […]