Why short URLs are better for SEO

Website owners and content marketers know that having a short URL is better for SEO. You should be customising all your URLs when you upload content to your site so that you don’t have long, complicated strings of random numbers and letters. It’s better to use a few keywords as the URL for a specific […]

Tips for writing good anchor text

Google has a sophisticated algorithm for ranking websites. Dodgy SEOs used to employ a range of dirty tactics to boost website rankings, such as keyword stuffing and spam backlinks. Nowadays, Google is able to recognise these hacks and penalise sites that use them. One of the most notorious updates released by Google is known as […]