Marketers struggle to track audiences after GDPR

The General Data Protection Regulation (GDPR) has caused a few problems for marketers around the world. Although it is European legislation, the GDPR affects millions of websites and e-commerce stores globally due to their business presence or marketing campaigns carried out in the European Union. It mainly affects marketers and targeted advertisements that rely on […]

How data protection affects analytics

The world seems to have gone crazy with data protection and privacy policy updates. The reason is the General Data Privacy regulation (GDPR) that came into effect at the end of May 2018. The GDPR was the result of Facebook’s grilling by US senators and other online businesses taking their users’ privacy for granted. Online […]