How to create a custom email address

Small business owners know that first impressions really matter. The first tasks they are likely to complete when setting up their business are creating a logo and setting up a website. An important step in the process is creating a custom email address. There’s nothing wrong with emails that come from a Gmail account, but […]

Tips to optimise your email conversions

Many businesses run email marketing campaigns that are aimed at converting subscribers into paying customers. These marketing strategies give you a bank of contacts but the conversion rate can sometimes be too small to warrant the effort. You need to run a few tests to find out what works and what doesn’t. These A/B tests […]