News, Journals and Posts
Recent happenings and updates around us
Mistakes to avoid on your new WordPress website
06 Nov 2018
One of the most common platforms for building websites is WordPress - it offers great templates with a simple content management system (CMS) that anyone can use. Most freelancers, start-ups and some ...
View PostBuild an archive of evergreen content
26 Oct 2018
You need to invest time and budget into content marketing and one of the most efficient ways to get maximum results is to produce evergreen content. This is content that is timeless - it is not event- ...
View PostA one-page website might be better for your business
23 Oct 2018
One-page websites are a growing trend thanks to their usability and mobile-friendly interfaces. They are sites that present all of the content on one scrolling page, rather than having tabs and variou ...
View PostSEO tactics that may penalise your site
09 Oct 2018
The world of search engine optimisation (SEO) seems daunting and complicated. This often causes website owners, marketers and content producers to take shortcuts. The easiest ways to get higher rankin ...
View PostWhen to use different file types for images
11 Sep 2018
Most people know that different file types exist for images, but have no idea why or how they differ. They only understand and use JPEG for all their needs, but sometimes this is not the right file ty ...
View PostHow website design affects your traffic
11 Sep 2018
There are many factors of a website that affect its performance on search engines. From content and design to search engine optimisation (SEO) tactics, a website’s ranking on Google is dependant on ...
View PostTips for writing enticing content
31 Aug 2018
What’s the point of content marketing if no one reads your articles? The whole point is to build an audience and get them to engage with your content, product or brand. This means that your articles ...
View PostTips for ending writer’s block
31 Aug 2018
Writer’s block - the most frustrating feeling that wraps its claws around all wordsmiths at some point in time. Also known as creator’s block, this mental blankness has a tendency to strike at the ...
View PostThe importance of a proper copy editing process
31 Aug 2018
Copy editing is one of those jobs that is vital to the quality of a business’s offering but nobody sees the work that is put in until something goes wrong. Readers and audiences have no idea how imp ...
View PostContent versus copy: when writing and editing differ
06 Jul 2018
It’s true; not all writers can edit and not all editors can write, but what are some of the more subtle differences between these jobs? Outside of the marketing sphere, you’ll often hear the words ...
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