Signs that your marketing strategy needs licensed content
Sometimes content marketing strategies can benefit from licensed content – that which is created by a third-party and can be published directly to your website once the copyrights have been cleared. Licensed content can be a strategic and effective tool to boost your marketing strategy with additional articles from expert sources. Here are three signs […]
How to source images for your website
Content marketing is all about balancing the written with the visual. Long articles are boring without good visual cues and images can only convey so much information about a topic. Therefore, it’s vital to use just the right amount of both elements in your content marketing strategy. One issue arises time and time again with […]
Use link building to improve SEO
One of the major factors determining search engine rankings is links. Whether internal or external, links are a sign that your content is important. Websites with more links generally rank higher, but if you have too many links, Google will penalise your site for link stuffing. It’s good SEO practice to link content on your […]
Video as part of your content marketing strategy
No content marketing strategy is complete without a video rollout. Videos are some of the most popular types of content on the internet as they offer strong visual representation, sound and ease of use for the viewer. A visitor would rather watch a short video that read a long article. Video is an important part […]
Tools to inspire website and social media content
Finding content for your website can be a struggle sometimes, especially if you work in a niche industry with few authority sources. Sourcing news stories and industry developments can be hard if nobody really knows much about your line of work. To keep your website fresh and relevant, and to keep your social media platforms […]
What’s causing your declining organic traffic?
A failing website will show a steady downward drop in the number of views over a period of months or years. The Google Analytics graph of viewership numbers is a useful tool when it comes to determining whether your site is succeeding or failing. If you see a downward slope, you can assume that something […]
Common mistakes with website popups
Website popups have divided opinions for a while. Some think they’re an excellent way to get users to subscribe to newsletters or take the next step in the buying process, while others think they kill the user experience. Some people really don’t like popups, so much so that they avoid sites that use them. Whether […]