Why brands use emotions to get you to buy

Some of the best adverts use emotions to capture the audience. They are often the most effective at getting consumers to buy products and share the ads online. Whether nostalgic, sad, funny or light-hearted, brands use emotions in their adverts to make them more impactful and to allow the audience to connect. Studies have shown […]

Calculate your real ROI for ad campaigns

What’s the best way to calculate your true return on investment (ROI) for your paid ad campaigns? Many businesses pay for Facebook ads and Google AdWords campaigns but aren’t sure how much revenue they generate in return. Both platforms provide feedback on the ROI that you’re getting, but often these results are skewed. Facebook and […]