Signs that your marketing strategy needs licensed content

Sometimes content marketing strategies can benefit from licensed content – that which is created by a third-party and can be published directly to your website once the copyrights have been cleared.

Licensed content can be a strategic and effective tool to boost your marketing strategy with additional articles from expert sources. Here are three signs that your content marketing strategy needs licensed content:

Your website needs more content than you can produce

The more quality content your produce on your website, the higher your search engine ranking and monthly traffic will be. If you’re only posting a couple of articles per month, your readers will have little reason to return and explore your site on a regular basis.

If you’re too busy to produce content every day, think about purchasing licensed content or finding good-quality creative commons content that you can use on your site. A regular publishing schedule not only keeps your site fresh, it also makes it easier to keep your other channels up-to-date, such as newsletters and social media.

Your website is all about sales

If you use your website and social media channels purely to push products and drive sales, you’ll soon alienate your audience. You need to produce and publish unbiased content from expert sources in your industry. Getting a third-party’s perspective on your industry is a great way to break up the monotony of sales pitches and business offerings.

Sites such as Bizcommunity.com are a brilliant source of licensed content that you can use to bolster your website. Your audience will appreciate the insights and thought pieces, instead of being bombarded with sales. Being honest and authentic with your consumers is a great way to establish trust and make more meaningful sales at a later stage.

Your website engagement is dropping

In general, licensed content performs better on websites that in-house content. This is generally because it comes from an expert source, it is well-written and the SEO of the content has been thoroughly weaved.

Statistics have shown that readers who view licensed content tend to spend more time on the website and visit more pages per session. Bounce rates are also improved with expert articles and key performance indicators (KPIs) are increased through using licensed content.

Using licensed content on your website is a great way to save time and boost your website’s performance. You’ll be able to focus on running your business but will still be able to keep your site fresh and relevant. Alternatively, speak to us about one of our content marketing packages. Sorted Design Agency is able to create and curate content on your behalf for your business website.

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Sorted Design Agency is a creative company that constantly looks for solutions to other people’s problems. These problems come mostly in the visual format, such as graphic design, logo and illustration, but we’re experts in brand development, website design, and digital SEO campaigns as well.

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Based in Pretoria and Cape Town, Sorted has been in the content marketing industry since 2006. We assist your company with its corporate identity by communicating core values through content and articles written for your website, blog and news area. This content is supported by AdWords and social advertising, which facilitates wider reach and audience growth. Turn your website into a business tool.

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Sorted also owns two other businesses; InkFish Print Studio – a printing company that handles a range of promotional materials for businesses and other services for individual customers, and Pampiri + Kie – a gifts and stationery store selling online and in-store. Both of these companies operate from Cape Town and Pretoria.

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