Tips for using animations on your website

Many modern websites use animations to make the web page more visually appealing and eye-catching. Animations can be used to draw the reader’s’ attention to something or to highlight a certain feature of the page. They can even be used to add visual flair and movement, but be careful not to overuse animations. Animations on […]

Mistakes to avoid on your new WordPress website

One of the most common platforms for building websites is WordPress – it offers great templates with a simple content management system (CMS) that anyone can use. Most freelancers, start-ups and some established businesses are likely to choose WordPress for their websites. If you have a WordPress base for your website, it will allow you […]

A one-page website might be better for your business

One-page websites are a growing trend thanks to their usability and mobile-friendly interfaces. They are sites that present all of the content on one scrolling page, rather than having tabs and various pages for different sections of the site. The advantage of a one-page site is that you only have one landing page and all […]

The seven principles of design for websites

Like all art forms, good design relies on a few basic principles. Elements such as colour, space and composition play an important role in design and can evoke various reactions from the audience. Good design does not always have to stick to all of the principles, but utilising them is a sure way to create […]

Create a landing page that converts customers

If your business depends on online sales, it doesn’t matter how much traffic you can direct to your website if the visitors don’t convert. Whether you have extensive backlinks on other sites, an effective social media network or a paid partnership and advertising campaign, if your visitors don’t like what they see on the landing […]

Free ways to get social media followers to your website

Social media is a key driver of traffic to websites – sometimes contributing the largest portion of visitors for businesses. However, many companies rely on sponsored posts and paid ads to reach a wider audience on social media. There are ways to boost your traffic from social media without having to pay Facebook, or any […]

Why short URLs are better for SEO

Website owners and content marketers know that having a short URL is better for SEO. You should be customising all your URLs when you upload content to your site so that you don’t have long, complicated strings of random numbers and letters. It’s better to use a few keywords as the URL for a specific […]

How website design affects your traffic

There are many factors of a website that affect its performance on search engines. From content and design to search engine optimisation (SEO) tactics, a website’s ranking on Google is dependant on a variety of co-dependent variables. While SEO may sound like an intimidating topic, it is actually quite intuitive. If you have unique content […]

What is website usability, anyway?

Website usability is commonly referred to as the user experience (or UX). Basically, it’s how easy and intuitive it is for visitors to navigate and use your website. The layout and design of your website directly affect its usability. Are your menus simplified? Do your users automatically know where to click for certain information? Can […]

How to rank in localised search results

Ranking highly on search engine results pages (SERPs) is a top priority for all websites. It takes years of good search engine optimisation (SEO) practice and a proper content marketing plan to feature at the top of Google’s results list. What if you just want to rank highly in localised searches though? When some types […]