SEO tactics that may penalise your site

The world of search engine optimisation (SEO) seems daunting and complicated. This often causes website owners, marketers and content producers to take shortcuts. The easiest ways to get higher rankings and more traffic can sometimes also get your site penalised and blacklisted by Google. Sometimes websites use SEO techniques that achieve quick results but break […]

Why short URLs are better for SEO

Website owners and content marketers know that having a short URL is better for SEO. You should be customising all your URLs when you upload content to your site so that you don’t have long, complicated strings of random numbers and letters. It’s better to use a few keywords as the URL for a specific […]

SEO metrics you may be misinterpreting

Tracking your SEO metrics is an important part of understanding what resonates with your audience. It allows you to understand what they like (or don’t like) and enables you to plan your future content more accurately. Keeping a record of your metrics will also give you an insight into your audience engagement and return on […]

How to rank in localised search results

Ranking highly on search engine results pages (SERPs) is a top priority for all websites. It takes years of good search engine optimisation (SEO) practice and a proper content marketing plan to feature at the top of Google’s results list. What if you just want to rank highly in localised searches though? When some types […]

How long does it take to improve Google rankings?

You’ve decided to pour some of your budget and time into search engine optimisation (SEO). You’re targeting specific keywords, making changes to your website and paying people to help you maximise your SEO efforts. When should you expect to start climbing the Google rankings? The answer isn’t as simple as you might hope. Depending on […]

Voice search optimisation: get ahead of the game

With the rise of mobile internet users globally, you need to start optimising your website for voice search. Many mobile internet users utilise voice search when they’re commuting or when their hands are full. Some users like the convenience of not having to type search queries. Many smartphone users also utilise voice search AI such […]

Use link building to improve SEO

One of the major factors determining search engine rankings is links. Whether internal or external, links are a sign that your content is important. Websites with more links generally rank higher, but if you have too many links, Google will penalise your site for link stuffing. It’s good SEO practice to link content on your […]

Tips for writing good anchor text

Google has a sophisticated algorithm for ranking websites. Dodgy SEOs used to employ a range of dirty tactics to boost website rankings, such as keyword stuffing and spam backlinks. Nowadays, Google is able to recognise these hacks and penalise sites that use them. One of the most notorious updates released by Google is known as […]

Alternative ways to drive traffic to your site

Search engine optimisation (SEO) is the main way to drive traffic to your site – or is it? Google processes over 66 000 searches every second, so optimising your website for search engines is a must, but it’s not the only way to drive traffic to your site. Depending on the nature of your business […]

Drive foot traffic with Google AdWords

Online businesses are booming and e-commerce stores are growing year-on-year, but there is still a need for local foot traffic for many businesses to survive. If your business depends on actual customers visiting your space, you can still use Google AdWords to your advantage. Many customers prefer visiting actual locations when they shop, rather than […]