Brand Involvement in Gay Pride: Navigating the Supportive Path without Falling into Queerbaiting and ‘Gay for Pay’ Pitfalls

In the modern era, we have seen an increasing number of brands and companies showcasing their support for the LGBTQ+ community, particularly during Pride Month. These endorsements and displays of solidarity range from Pride-themed product launches to grand parades and events. However, the intersection of commerce and LGBTQ+ support is not without controversy, and companies […]