Brand Involvement in Gay Pride: Navigating the Supportive Path without Falling into Queerbaiting and ‘Gay for Pay’ Pitfalls

In the modern era, we have seen an increasing number of brands and companies showcasing their support for the LGBTQ+ community, particularly during Pride Month. These endorsements and displays of solidarity range from Pride-themed product launches to grand parades and events. However, the intersection of commerce and LGBTQ+ support is not without controversy, and companies […]

Five reasons why it may be time for a new logo

A company logo is an integral part of its brand identity, representing its values, mission, and vision. While changing a logo can be a daunting task, there are several reasons why a business may consider it. Here are five possible reasons to change your company logo: Changing a company logo is not a decision to […]

Things to consider before changing your company logo

A company logo is an important part of a brand’s identity. It’s often the first thing that customers notice and it represents the company’s values and mission. As a business grows and evolves, it may become necessary to update or change the logo. However, this decision should not be taken lightly. Here are 5 things […]

Create your own brand identity

There’s no substitute for professional marketing and branding services offered by agencies, but what if your budget is really tight? For small businesses, startups and freelancers who don’t have the luxury of big budgets, creating your own brand identity is often the only option. Branding is important for any business – it’s what identifies your […]

Why brands use emotions to get you to buy

Some of the best adverts use emotions to capture the audience. They are often the most effective at getting consumers to buy products and share the ads online. Whether nostalgic, sad, funny or light-hearted, brands use emotions in their adverts to make them more impactful and to allow the audience to connect. Studies have shown […]

Grow your personal brand in three simple steps

A brand doesn’t necessarily have to be a business or a product. Nowadays, more and more people are becoming brands themselves. Celebrities, influencers and entrepreneurs have developed their names and personas into brands. It might be hard to think of yourself as a brand which you can market to consumers, but people such as David […]

Choose the right colour scheme for your website

When creating a new website or brand, it’s important to pick the right colour scheme. Different colours actually have different effects on human emotions, which is why so many fast food chains use red as their main colour. Other examples include green, symbolising nature or organic qualities; black resembles luxury; and blue resembles trustworthiness. There […]

Influencer marketing and fake followers

The latest trend in promotions, influencer marketing, has become highly popular because of the increased returns on investment. It’s a successful strategy that leads to more sales conversions than regular social media marketing and advertising. The premise behind influencer marketing is that brands pay big money to people with loads of followers on social media […]

Tips to optimise your email conversions

Many businesses run email marketing campaigns that are aimed at converting subscribers into paying customers. These marketing strategies give you a bank of contacts but the conversion rate can sometimes be too small to warrant the effort. You need to run a few tests to find out what works and what doesn’t. These A/B tests […]

Tactics of a successful agency

Beyond SEO strategies and marketing methods, what makes a great agency truly successful? Is it loyal clients with deep pockets, or a dedicated team of hard-working professionals? Truth be told, it’s a bit of both, but there are certainly a few tactics that successful agencies employ to make their company better than the rest. In […]