When creating a new website or brand, it’s important to pick the right colour scheme. Different colours actually have different effects on human emotions, which is why so many fast food chains use red as their main colour.
Other examples include green, symbolising nature or organic qualities; black resembles luxury; and blue resembles trustworthiness. There is actually a detailed psychology behind colours and how they can affect the public’s perception of a website or brand.
Choose two or three colours only
If you have an established brand already, your website is likely to use similar colours to those found on your logo. If you’re starting from scratch, give some careful consideration to your colour palettes and choose two to three colours that work well together.
Don’t choose too many colours. Ideally you want to keep your website and logo as simple as possible, so two colours are ideal. The colours you choose won’t have any effect on your SEO or traffic, so pick a couple that you feel best represents your brand and what you do.
Colours that represent your brand will help the audience to connect with your website better; they will better understand what you offer just by looking at your logo and website colour scheme.
Contrasted colours make buttons stand out
When it comes to web design, it’s a good idea to have two colours that are fairly contrasted; for example, grey and orange or white and green. This will make it easy to have call-to-actions or buttons that stand out on your website.
A mint green button on a white background will stand out nicely and draw your users’ attention to it. You could also have blue menu items on a light grey slate. Contrasting colours (between light and dark) work well for websites and make certain elements pop off the screen.
Avoid using colours that are too close in hue and tone; orange and yellow, for example. It will be hard to see the buttons and navigate the page if the colours are too similar. Yellow text on a white background is also a big issue in terms of readability. You don’t want to force your visitors to strain their eyes.
Test your colour scheme before going live
Websites such as Coolors and Paletton allow you to create custom colour palettes to see what colours work well together. They also give you the unique HTML code of each colour you choose so that you can use the right ones when designing your website.
These sites will give you a good visual representation of how your chosen colours complement each other and how they will look on a screen together. It’s important to test them together before launching your website as bright, harsh or ugly colours can throw off the design completely.
If you have two colour schemes that you like and are unsure of which one to use on your site, you can use Crazy Egg to run A/B tests on the colour schemes. This website will show you which colour scheme works best for you by showing actual statistics of clicks and conversions, depending on the colour of your buttons at the time.
So, to recap – choose two colours (three at most) for your website. Make sure they contrast one another nicely. Avoid using bright, bold and harsh colours. Test your colour palette before making your website live, and if you’re unsure of what colours to choose, run an A/B test and look at your statistics.
Sorted Design Agency is a creative company that constantly looks for solutions to other people’s problems. These problems come mostly in the visual format, such as graphic design, logo and illustration, but we’re experts in brand development, webtuistes, and digital SEO campaigns as well.
Based in Pretoria and Cape Town, has been in the content marketing industry since 2006. We assist your company with its corporate identity by communicating core values through content and articles written for your website, blog and news area. This content is supported by AdWords and social advertising, which facilitates wider reach and audience growth. Turn your website into a business tool.
Sorted also owns two other businesses; InkFish Print Studio – a printing company that handles a range of promotional materials for businesses and other services for individual customers, and Pampiri + Kie – a gifts and stationery store selling online and in-store. Both of these companies operate from Cape Town and Pretoria.
Follow us on Facebook, Instagram and LinkedIn for the best tips on design, marketing and web development. We also share the latest industry news and fresh content to inspire fellow designers, creatives and marketers.