What the font? Top sites for free typefaces
Unless you’re a designer, you probably don’t care much for fonts. However, choosing the right one can actually improve the readability of an article or the design of a logo. You don’t have to be a designer to spot a bad typeface. Of all the things we read throughout the day, we rarely pay attention […]
Tips for writing enticing content
What’s the point of content marketing if no one reads your articles? The whole point is to build an audience and get them to engage with your content, product or brand. This means that your articles need to be enticing; they need to capture an audience and either help them solve a problem or convince […]
Tips for ending writer’s block
Writer’s block – the most frustrating feeling that wraps its claws around all wordsmiths at some point in time. Also known as creator’s block, this mental blankness has a tendency to strike at the most inconvenient time. It affects all creators, from authors and journalists to artists and designers. Writer’s block is the inability to […]
The importance of a proper copy editing process
Copy editing is one of those jobs that is vital to the quality of a business’s offering but nobody sees the work that is put in until something goes wrong. Readers and audiences have no idea how important copy editing is until they spot grammatical errors and factual discrepancies. Having a clearly defined copy editing […]
What is website usability, anyway?
Website usability is commonly referred to as the user experience (or UX). Basically, it’s how easy and intuitive it is for visitors to navigate and use your website. The layout and design of your website directly affect its usability. Are your menus simplified? Do your users automatically know where to click for certain information? Can […]
Grow your personal brand in three simple steps
A brand doesn’t necessarily have to be a business or a product. Nowadays, more and more people are becoming brands themselves. Celebrities, influencers and entrepreneurs have developed their names and personas into brands. It might be hard to think of yourself as a brand which you can market to consumers, but people such as David […]