Promote your website without paid ads

One of the most common forms of advertising for small and medium businesses is paid ads online. Sponsored posts on Instagram, Facebook ads and Google AdWords campaigns are the three most common types of paid ads. In general, these methods of advertising are affordable and have a good return on investment. However, they are not […]

Calculate your real ROI for ad campaigns

What’s the best way to calculate your true return on investment (ROI) for your paid ad campaigns? Many businesses pay for Facebook ads and Google AdWords campaigns but aren’t sure how much revenue they generate in return. Both platforms provide feedback on the ROI that you’re getting, but often these results are skewed. Facebook and […]