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Recent happenings and updates around us

Build an archive of evergreen content

26 Oct 2018

You need to invest time and budget into content marketing and one of the most efficient ways to get maximum results is to produce evergreen content. This is content that is timeless - it is not event- ...

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SEO tactics that may penalise your site

09 Oct 2018

The world of search engine optimisation (SEO) seems daunting and complicated. This often causes website owners, marketers and content producers to take shortcuts. The easiest ways to get higher rankin ...

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When to use different file types for images

11 Sep 2018

Most people know that different file types exist for images, but have no idea why or how they differ. They only understand and use JPEG for all their needs, but sometimes this is not the right file ty ...

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How website design affects your traffic

11 Sep 2018

There are many factors of a website that affect its performance on search engines. From content and design to search engine optimisation (SEO) tactics, a website’s ranking on Google is dependant on ...

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Tips for writing enticing content

31 Aug 2018

What’s the point of content marketing if no one reads your articles? The whole point is to build an audience and get them to engage with your content, product or brand. This means that your articles ...

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Tips for ending writer’s block

31 Aug 2018

Writer’s block - the most frustrating feeling that wraps its claws around all wordsmiths at some point in time. Also known as creator’s block, this mental blankness has a tendency to strike at the ...

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