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The seven principles of design for websites

21 Sep 2018

Like all art forms, good design relies on a few basic principles. Elements such as colour, space and composition play an important role in design and can evoke various reactions from the audience. ...

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Why short URLs are better for SEO

11 Sep 2018

Website owners and content marketers know that having a short URL is better for SEO. You should be customising all your URLs when you upload content to your site so that you don’t have long, complic ...

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How website design affects your traffic

11 Sep 2018

There are many factors of a website that affect its performance on search engines. From content and design to search engine optimisation (SEO) tactics, a website’s ranking on Google is dependant on ...

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What is website usability, anyway?

31 Aug 2018

Website usability is commonly referred to as the user experience (or UX). Basically, it’s how easy and intuitive it is for visitors to navigate and use your website. The layout and design of your we ...

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How to rank in localised search results

24 Aug 2018

Ranking highly on search engine results pages (SERPs) is a top priority for all websites. It takes years of good search engine optimisation (SEO) practice and a proper content marketing plan to featur ...

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How to source images for your website

24 Aug 2018

Content marketing is all about balancing the written with the visual. Long articles are boring without good visual cues and images can only convey so much information about a topic. Therefore, it’s ...

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Promote your website without paid ads

17 Aug 2018

One of the most common forms of advertising for small and medium businesses is paid ads online. Sponsored posts on Instagram, Facebook ads and Google AdWords campaigns are the three most common types ...

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